The question I have chosen to focus on is "What strategies do advertisers use to target under- 6 year old children. I will look specifically at television advertising". Advertising in the media (particularly television) has always been a strong interest in mine, especially in the ways it targets children and the effects it has on their growing up. As I have grown in to a young adult I have become increasingly aware of advertising especially to the younger generation. I also have younger siblings and realise how much television and the adverts inbetween the programs they watch influence what they want to eat to what new toy they wish to have.
During my first stages of research i will be using search engines such as google to find different advertising companies and see what regulations thay have on advertising for children if any at all and to what lengths they will go to to grab the attention of the innocent.
Also using articles found on the Guardian website will give me an insight into others ideas on advertising to children.
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Need to research the MACRO (advertising strategies to children/needs (Maslow HN)
Watch children's TV! Pick 2 channels (not BBC) and take note of the adverts.
Go onto the internet--secondary research--media education/children advertising, media awareness
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